Most Search Engine Optimizers understand the importance of the back links in order for a website to succeed. Most search engines take into account the back links and the quality of the backlink for their ranking algorithm. We will cover the top three search engines (Google, Yahoo and MSN) here and discuss how they treat back links from their point of view.

The most popular search engine, Google, places great emphasis on back links. In fact, relevant back links is all a website needs to achieve a high ranking in Google result page. Google, however, does not show all the indexed back links when user queries use the link: operator. In addition, Google does not update their backlink index as frequent as their search results. It is believed that multiple back links from a same domain do not have the stack effect in Google. For example, links from forum signatures and directories will have minimum weight in Google's ranking algorithm.

Yahoo, on the other hand, chooses to display all the back links to the users. A search with the link: operator often reveals most of a page's back links to screen. Although they display most of the back links, it does not mean that they value them as much as Google does. Unfortunately, back links are not as important in Yahoo as they are in Google.

Yahoo has introduced a site explorer interface to aid the webmasters in locating the back links and other useful information. Yahoo also provides one of the best API for the web masters' usage.

MSN also offers to display all the back links to the user with the link: operator query. The back links update in MSN also seems to be the most updated among all the three search engines. It may seem that MSN focus' a lot on back links but this is usually not the case. Back links are not as important as keyword domain from MSN's point of view.

In conclusion, Google is the only search engine that puts a lot of focus on back links in their ranking formula. Since they are the most popular search engine, back links are important for every website. It is recommended to use Yahoo or MSN to check for back links because they show a more complete listing.

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